Gil Sperling is Co-Founder and Co-CEO of Flow,a proptech company that goes straight to the source of the largest social platforms in the world, to match people with property.
Prior to launching Flow, Gil co-founded Popimedia, one of Africa’s biggest ad tech and performance marketing companies –a Facebook Marketing Partner. Popimedia was the largest buyer of Facebook mediainventory in Africa, representing some of the world’s biggest brands, when itwas acquired by global communications group Publicis in 2015.
Through his experience and expertise within the techindustry, Sperling, together with Daniel Levy, co-CEO of Flow, has developed proprietary technology for portals which automatically creates powerful,e ffective ads on social platforms, increasing revenue and portal traffic, and delivering better business leads, faster than ever before - and more cost effectively - to their estate agent, landlord and developer clients.
How Portals are Growing their Revenue with Off-Site Social Ads and Becoming Indispensable to Their Clients
Portals globally are embracing the omni-channel approach, taking ownership and increasing ARPU and website traffic, digging deeper into the agent’s wallet. In this session, Gil Sperling will discuss the opportunity for portals to offer social media advertising as an upsell product, and demonstrate how the Flow platform integration is helping portals to unlock new revenue with off-site social ads, and achieve an up to 400% increase in listing views.
