Mike van der Heijden
Portal Ventures

Mikevan der Heijden is a 17 year veteran of digital marketing (specifically search engine optimisation) and is the founder of Portal Ventures, a Melbourne consultancy  specialising in helping online marketplaces generate more revenue through effective and scalable search engine optimisation strategies. 

Portal Ventures also invests in early stage classifieds, service & e-commerce marketplaces globally and has invested in marketplaces such as LatAm Autos, Fresha, Programa, CarsFast, PriceMyCar,SideSpace & Omnyfy.


Lessons Learned from Covid and How General Classifieds Can Evolve

This presentation looks at the impact of Covid on the general classifieds player El Clasificado, how the company adapted to these changes, and how they have emerged the other side stronger.