Scott has just clocked up 25 years at the REA Group; originally joining way back in February 1998.
Scott has had many roles at REA and currently sits in the Strategy team (which works closely with the Mergers & Acquisition team). Scott’s current title is Senior Strategy and Innovation, and he has a passion for designing and building products that help support the REA ethos: “Changing the way the world experiences property.” Prior to REA Scott spent 9 years working as a real estate agent with the Barry Plant Group.
Using Technology to Target the $14bn Digital Ad Spend Market
Due to the fragmentation of media in Australia, getting a share of the $13.9billion digital ad spend is challenging.
Today we will showcase Promote by realestate.com.au which is a new self-serve advertising platform. Promote makes it easy to access our ad inventory, attracts a new category of advertisers and delivers a 100% uplift in yield from programmatic advertising.